Effective Communication is the proper exchange of thoughts, beliefs, values, facts or other information. The keyword is exchange. Texting is not effective communication. Effective Communication creates winning, healthy, great relationships where we are kind to each other, we listen at an empathetic level and we tell the truth with integrity. A lack of integrity in personal relationships creates mistrust, anger and non-existent communication. Distrust is suspicion of character, agenda, capabilities and past experience. It is important to understand the distinction and the difference between responding and reacting. Responding builds strong relationships – Reacting creates an environment of fear and negativity. Focus on your conversations today. Are you reacting and finding fault or responding positively with encouragement?